2001 Recession
What happened in the 2001 Recession?
As the economy headed into recession in
2001, businesses faced a classic pattern:
they were producing more goods than
customers demanded, causing inventories to build up.
Companies then adopted painful measures to get production
back in line with sales by cutting payrolls and slashing
capital spending. Those austerity measures then radiated
throughout the economy, as they do in economic downturns,
reinforcing any weakness that already existed.
By early 2002, the economy had worked
through the worst of the unwanted inventories, setting the
stage for an important turning point. In past cycles, with
their shelves all but empty, firms typically increased
production to restock their inventories, thus ushering in
the first stage of renewed business investment. That
restocking often provided a powerful boost early on in
economic recoveries.
The second stage, renewed capital spending,
typically followed soon thereafter to get the economy firing
on all its pistons. In this cycle, however, something very
different happened. Even as sales ticked up, companies
hesitated to rebuild their inventories. Corporate managers
were confronted with an extraordinarily uncertain
environment, including falling stock prices, sluggish
corporate profits, and the possibility of war with Iraq. As
a result, the inventory-to-sales ratio kept declining and
fell to historic lows, arguably well beyond what could be
justified by sophisticated management techniques like
just-in-time inventories.
The Institute of Supply Management regularly
asks the country’s manufacturers about their activities. The
surveys confirm that manufacturing orders are being kept to
the bare minimum and that inventories are not yet being
rebuilt. But manufacturers are also reporting that it is
getting more difficult to get supplies.
If that trend continues, suppliers will
eventually need to boost production and increase capital
spending. With continued demand – helped along by the
inventory rebuild, government spending, low interest rates,
and all that cash uncorked by home mortgage refinancing –
manufacturing could snap back just like a rubber band. A
pickup in economic activity would boost corporate profits.
As a result, the stock market, like the economy, could
potentially perform better than many experts currently
expect.
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